sticky

sticky
(1) A term used by economists to describe changes in dependent variables that tend to lag behind changes in the independent variables with which they are associated. For example, time lags are known to exist between changes in prevailing interest rates and changes in the rates offered on bank core deposit products. But they are sticky. Almost all banks are able to change the rates paid on their administered-rate deposit products after rates for money market instruments have already changed.
(2) An informal term used to describe the propensity of a deposit of indeterminate maturity to remain a stable source of funding. American Banker Glossary

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sticky stick‧y [ˈstɪki] adjective
1. sticky prices do not change very much and are slow to react to changing market conditions:

• In this situation, prices and wages tend to be sticky and are unresponsive to shifts in the market.

2. COMPUTING used to describe a website that attracts people to visit it and to spend a long time on it:

• You need to build a sticky site that entertains people.

3. have sticky fingers informal to be likely to steal something
— stickiness noun [uncountable] :

• There are various ways that you can give your website stickiness.

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sticky UK US /ˈstɪki/ adjective
► made of or covered with a substance that stays fixed to any surface it touches: »

We printed sticky labels to put on the envelopes.

► E-COMMERCE, INTERNET used to describe a website that people like to stay on for a long time: »

Big media groups are drawn to social networking sites because of their ""sticky"" nature.

► used to describe the slow speed with which a particular cause can have a particular effect: »

Home prices are a bit sticky right now because demand is down.

 »

Change is sticky: enterprises often hang on to existing ways of doing things far too long.


Financial and business terms. 2012.

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Synonyms:
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Look at other dictionaries:

  • Sticky TV — is a children s programme which airs on TV3 in New Zealand. It is hosted by Drew Neemia, Erin Simpson and Sam Wallace.2008 SeasonThe 2008 Season aired with many new side programs like Fashion Camp, Survival Camp and What Would You Do which is a… …   Wikipedia

  • sticky — ► ADJECTIVE (stickier, stickiest) 1) tending or designed to stick; adhesive. 2) glutinous; viscous. 3) (of the weather) hot and humid; muggy. 4) informal difficult; awkward. 5) informal (of a website) attracting a long visit or repeat visits from …   English terms dictionary

  • sticky — [stik′ē] adj. stickier, stickiest 1. a) that sticks; adhesive; tending to cling to anything touched b) not moving easily [sticky valves] 2. covered with an adhesive substance [sticky fingers] 3. Inf …   English World dictionary

  • sticky — [adj1] gummy, adhesive agglutinative, clinging, gluey, glutinous, ropy, syrupy, tacky, tenacious, viscid, viscous; concept 606 Ant. dry, smooth, unsticky sticky [adj2] humid and hot clammy, close, dank, mucky, muggy, oppressive, soggy, sultry,… …   New thesaurus

  • Sticky — Stick y, a. [Compar. {Stickier}; superl. {Stickiest}.] Having the quality of sticking to a surface; adhesive; gluey; viscous; viscid; glutinous; tenacious. [1913 Webster] Herbs which last longest are those of strong smell, and with a sticky stalk …   The Collaborative International Dictionary of English

  • sticky — (adj.) 1727, adhesive, from STICK (Cf. stick) (v.). An O.E. word for this was clibbor. First recorded 1864 in the sense of sentimental; 1915 with the meaning difficult. Of weather, hot and humid, from 1895. Sticky wicket is 1952, from British… …   Etymology dictionary

  • sticky */ — UK [ˈstɪkɪ] / US adjective Word forms sticky : adjective sticky comparative stickier superlative stickiest 1) a sticky substance sticks to other things The dough should be soft but not sticky. a heavy sticky soil a) sticky objects are covered… …   English dictionary

  • sticky — stick|y [ stıki ] adjective * 1. ) a sticky substance sticks to other things: a heavy sticky soil The dough should be soft but not sticky. a ) sticky objects are covered with a substance that sticks to things: I licked my sticky fingers. sticky… …   Usage of the words and phrases in modern English

  • sticky — [[t]stɪ̱ki[/t]] stickier, stickiest 1) ADJ GRADED A sticky substance is soft, or thick and liquid, and can stick to other things. Sticky things are covered with a sticky substance. ...sticky toffee... If the dough is sticky, add more flour...… …   English dictionary

  • sticky — stick|y [ˈstıki] adj comparative stickier superlative stickiest 1.) made of or covered with a substance that sticks to surfaces ▪ There s some sticky stuff in your hair. ▪ a sticky floor sticky tape/label etc BrE (=tape etc that is made so it… …   Dictionary of contemporary English

  • sticky — adjective 1 SWEETS/HONEY ETC made of or covered with a substance that sticks to surfaces: Jeremy s hands were sticky with jam. | tea and sticky buns 2 sticky label/tape etc BrE a label 1 (1) etc that has glue on one side so that it sticks to… …   Longman dictionary of contemporary English

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